Will The New Gmail Themes Effect Your Next Campaign?
Nov 28
Last week Google announced the launching of 30 new Gmail themes that users can use to visually spice up their Gmail experience simply by adjusting the settings. I use Gmail daily so I played with it a little but didn’t really give it much thought.
Potential Problem
Gmail’s new themes have the potential to pose a readability problem for your newsletter emails or email marketing campaigns. A couple of the themes actually change the background color of the main content area of the email. If you are using HTML in your emails, and you should be, keep this in mind the next time you change the font color. Perhaps you should contrast font colors by specifying the background color as well.
I don’t know how big of a problem this actually is. Gmail is very popular and I’m sure a significant percentage of your list are using Gmail but most of the themes use a white background by default.
Related posts:





