Fine Example Of Viral YouTube Marketing

In The Spotlight

Anyone that has spent more than an hour on YouTube knows how cool many of the videos are. They also know how lame most of them are. The great ones go viral and that’s exactly what HornBlasters.com has achieved.

I found a pretty funny YouTube video the other day through a tweet by John Sullivan @jsinkeywest. It’s Train Horns Scare Daytona Florida! [below] by Matt Landon Heller of HornBlasters.com Matt has many YouTube videos, several with around half a million views. The video below alone has over 440,000 views, 860 ratings (4 1/2 stars) and 853 comments. Can it get more viral than that? Driving traffic to their site to sell product -- that’s what I’m talking about! I love this stuff. My hat’s off to YouTube Viral Marketing at it’s best and HornBlasters.com. I am now a big fan.

HornBlasters on Facebook
HornBlasters on Twitter

HornBlasters.com - Train Horns For Your Ride!©
HornBlasters.com Train Horns For Your Ride!

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39 Comments

Jane from Mobile Phones with Free TV  on January 3rd, 2010

Great video! Twitter and Youtube are in my top 5 five most visited sites and twitter is so useful for finding great new YT vids and for sharing new vids that I’ve found. Its a great site!

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Brian D. Hawkins Reply:

Good point Jane, YouTube in the number three most visited site according to Alexa. Twitter is number 13 and just past MySpace.
Brian D. Hawkins´s last blog ..Website Magazine Is Free For Many Subscribers My ComLuv Profile

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Keith from Need Information  on January 3rd, 2010

Brian, that was a funny vid, I can see why it would go viral!

The real challenge is getting one to go viral for your niche…. I am working on getting some video logs (VLogs) on my site, but have been traveling for the holidays, so maybe in the next couple of weeks.
Keith@Need Information´s last blog ..Why Comments Build Community On A Blog My ComLuv Profile

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Brian D. Hawkins Reply:

It is pretty funny Keith. When you get your videos running stop back by and leave the link. I’d love to see what you came up with.

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Dennis Edell  on January 4th, 2010

And me with no sound. LOL
Dennis Edell´s last blog ..PLEASE COMMENT – Have You EVER Used The Added Feature Of My Subscribe To Comments Plugin?? My ComLuv Profile

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Brian D. Hawkins Reply:

Another thing in common Dennis, I still don’t have sound on my desktop. I need to re-format my hard drive to fix it and I don’t want to go through all that.

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Dennis Edell Reply:

Mine is a lot worse then that, and by worse I mean idiotic.

My last two computers were laptops; built in sound, so when I bought this new desktop it never even dawned on me to buy speakers. LOL
Dennis Edell´s last blog ..Updates – Latest $10 Domain Winner, Latest Move News, and more. My ComLuv Profile

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ephedrine ephedra  on January 5th, 2010

Hey thats pretty cool and creative way to build traffic. I’ve been wanting to find ways to make money via Youtube for years. This gives me hope. Cheers.
ephedrine ephedra´s last blog ..The Common Cold My ComLuv Profile

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Brian D. Hawkins Reply:

I guess it just takes a little imagination Ephedrine. Products like the horn blaster are pretty simple video ideas.

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Mobile Phone Recycling  on January 9th, 2010

This is the way to do it. Great video. It’s something you’ll probably see on totally viral by the end of the year for inginuity.
Mobile Phone Recycling´s last blog ..Top Mobile Phone Recycling Sites My ComLuv Profile

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Brian D. Hawkins Reply:

What site is totally viral?

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Walter  on January 9th, 2010

Very funny video, the unsuspecting victims are caught unaware. It’s like a powerful sound wave that hit them. :-)

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Brian D. Hawkins Reply:

Powerful sound wave is a great description Walter.

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Extreme John  on January 10th, 2010

Tell me you wouldn’t love to catch one of those horn blowers outside of their truck after they lay the train horn on you and your family. Oh the beating that would follow.

On a side note it’s still hysterical to see people jump from it.
Extreme John´s last blog ..27 Things Your Position Requires My ComLuv Profile

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Brian D. Hawkins Reply:

It’s true John, funny for us watching the video but they better hope their car doesn’t break down in the middle of making the video.

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Mark from Pittsburgh moving companies  on January 13th, 2010

Lol it’s funny to see people jump up like that but also it may actually be illegal to have such a loud horn. I wonder if there are laws limiting the decibel level of car horns… But in any case, you’re right it’s a great example of viral marketing and I bet it did lead to a decent amount of sales for their product.
Mark@Pittsburgh moving companies´s last blog ..Moving Companies Pittsburgh My ComLuv Profile

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Brian D. Hawkins Reply:

Hi Mark, You’re right, I’m more interested in the viral marketing but that’s a great point. Local laws need to be checked with products like that.

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Heather Dugan ("Footsteps")  on January 14th, 2010

I’d like to hear one of those horn blasts come from a little motor scooter.

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Brian D. Hawkins Reply:

That would be truly be funny Heather, a motor scooter with a train horn. Nice to see you again :)

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lawmacs  on January 16th, 2010

This is very interesting stuff it shows that you can go viral just by inventing an idea that is very catchy
lawmacs´s last blog ..Guest Posting My ComLuv Profile

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Brian D. Hawkins Reply:

Match the product with a cool video and you are off to the races Lawmacs.

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Sheryl Loch  on January 17th, 2010

Shame on all of you for laughing at these poor people. They could have had a heart attack or ran into the street & gotten smashed.

I am so appalled right now by all of you that I must leave this site.

*getting out credit card for my new horn*
Sheryl Loch´s last blog ..Profile Linkers Piss Me Off My ComLuv Profile

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Brian D. Hawkins Reply:

You can me going there for a second Sheryl :)

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John Dilbeck  on January 18th, 2010

Good afternoon, Brian.

I’m going to take a different approach to my view on this video.

It may be effective in getting viewers and maybe even selling their product, but I would never buy from them, even if I were looking for what they sell.

This video shows that they are obnoxious, cause public disruptions, and enjoy the negative effects they inflict on innocent bystanders.

Horns, especially air horns, are public safety devices that are supposed to be used for warning someone of an imminent danger. That’s why so many people jump when they hear it. I’d jump, too.

I wouldn’t care if millions of people watched this video. I don’t think it’s funny nor a good way to approach marketing.

I know I disagree with most people on this, and that’s okay with me.

I would love to have a marketing video go viral, but I would never use this approach.

I just see it as slightly different from making a video of ordering something at a drive-through window and then tossing it in the employee’s face, just to get a reaction.

It’s despicable.

I don’t mean to rain on your parade, but I do have strong feelings about this.

All the best,

JD
John Dilbeck´s last blog ..SBI eLearning introductory price expires the end of January My ComLuv Profile

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Brian D. Hawkins Reply:

I can respect your opinion John. Strong feelings show passion and that’s a good thing.

I know you understand that the only market for the product is the very people that enjoy the video. Those in public safety would have no need for the aftermarket product.

I know you already know that and it’s cool you don’t like the video. I appreciate you coming on a saying so. It’s nice to hear both sides of an issue.

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John Sullivan  on January 20th, 2010

Just finished a post and added your logo to the end of the post.
I felt bad in a way laughing at that video but I was cracking up so bad I had tears in my eyes :) Humans are SICK LOL :)
Hope all is well
John Sullivan´s last blog ..Blogging is all in the mind so what is it that you really want ? My ComLuv Profile

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Brian D. Hawkins Reply:

I’m running days behind but thanks John, I appreciate that.

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YourNetBiz  on January 25th, 2010

Going viral is amazing and some are just too funny. Anyone seen the new viral video with that squirrel just giving a mad look.

It’s silly but stupidly funny. Weird but whenever I see it I laugh. I’ll see if I can find the video and post it here.

Thanks for this blog post. This video will give a few heart attacks…but so funny…not fair doing it to the animals though :o (

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Brian D. Hawkins Reply:

I agree YourNetBiz, no scarring little animals. I haven’t seen the squirrel video. Send it to me if you run across it again.

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Sire  on January 25th, 2010

That was funny Brian, he must have some horn.

Reminds me of an American comedian that makes noises with his mouth and a mike and he had it set up to his car and used his talents to really freak people out.

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Brian D. Hawkins Reply:

I know who you are talking about Sire. I can’t remember that comedian’s name but he was on TV a couple years ago.

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Sire Reply:

Actually Dennis, I think the guy was called Wes Harrison. He was bloody unbelievable. I had a tape, yes I’m that old, somewhere. I must see if I can dig it up just to be sure.

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Dennis Edell Reply:

Oops, you mean Brian?
Dennis Edell´s last blog ..The Time Has Come. The Deal Is Done. It’s Time To Move!! My ComLuv Profile

Sire from WassupBlog Reply:

Of course I meant Brian, why would I want to talk to you ;)

Dennis Edell Reply:

That’s it, I want my commission back!
Dennis Edell´s last blog ..The Time Has Come. The Deal Is Done. It’s Time To Move!! My ComLuv Profile

Sire from WassupBlog Reply:

Too late, the wife’s already spent it. ;)
Sire@WassupBlog´s last blog ..Viddler And Why Some People Prefer To Use Them My ComLuv Profile

Mike & Pensacola Used Cars  on February 4th, 2010

That was funny! It brings me back to the mid eighties. My brother had a Nova and installed an air horn in it, and we drove around doing the same thing.
There was a lever on the dash you simply pulled.
Mike & Pensacola Used Cars´s last blog ..2004 Honda Accord My ComLuv Profile

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Elvie  on February 16th, 2010

I love funny videos. Many people get scared and irritated to the sounds of the horn. Some are saying bad words. The funny thing is that the dog run so fast.thanks for sharing this more power to your site!!!
God bless ;-)

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mithun from aggression social psychology  on February 25th, 2010

Youtube marketting is nice idea for marketting but in this idea not more money!

Thank you

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