According to Wikipedia, the term ‘Guerrilla Marketing‘ was coined by Jay Conrad Levinson in his 1984 book Guerrilla Marketing as an unconventional system of promotions on a very low budget, by relying on time, energy and imagination instead of big marketing budgets. I just purchased a paperback copy of Jay Conrad Levinson’s 4th edition of Guerrilla Marketing and I can’t wait to read it.

Guerrilla Marketing is simply low-cost marketing using untraditional methods. Some of today’s examples of Guerrilla Marketing has re-defined the term ‘low-cost‘ effectively putting some very cool marketing far out of reach for most online marketers.

Guerrilla Marketing can range from a simple ad/statement written in chalk on the sidewalk or sign spinning to the expensive campaigns like Beamvertising and T-shirt TV. Expense aside, I prefer unconventional marketing a little on the wild side. To me, this type of cutting edge extreme marketing puts print ads and TV commercials to shame as far as interest and imagination is concerned. Campaign effectiveness may be another matter but it can sure look fun.

Cool YouTube Videos of Guerrilla Marketing Examples

Classic

Beamvertising Guerrilla Marketing

Wearable Video