Comments on: Ten Steps To A Responsive Email List

By: Brian D. Hawkins

Brian D. Hawkins — Wed, 10 Mar 2010 16:18:42 +0000

I can see both point of views. Give something away to grow the list and some will say your list quality will suffer. Personally, I think it can be done properly without hurting the list in the right niche and when well thought out.

For example, I use to have a health product that I knew worked and worked well. I gave a free sample to let the customer try it out for themselves. Over seventy percent came back to place an order and many became long term customers. That only works if the product is good enough and renewable. A sale/coupon once in a while sent to the list would increase sales by over thirty percent on average.

With that said, I’ve tried similar techniques on other products/lists with complete failure.

By: Email Campaigns Creator

Email Campaigns Creator — Wed, 10 Mar 2010 13:54:20 +0000

I read here many posts about Free bribes, somebody is agree and somebody is not.
In my opinion a good bonus is the most powerful thing in the newsletter sign-up wars. I think that it is better to give a great first order discount and even to have zero income from this order than having 0 orders in future.
So nourish and cherish your customer!

By: AWeber Sucks

AWeber Sucks — Sun, 13 Dec 2009 01:21:58 +0000

Thanks for the tips on building a great email list. I have been using Aweber for 3 months now and only sold one eBook through an email, and spent 40 bucks on the service (first month free), I know that it is a numbers game though and I have managed to get close to 100 niche targeted emails…just need to make it profitable, which I really suck at – at the moment.

By: Steve from LizardSEO

Steve from LizardSEO — Wed, 04 Nov 2009 21:02:00 +0000

Nice post, and good information. May new website owners think it is an extremely easy thing to build a good email list, but as this list so nicely points out, there is a lot of thought and effort that goes into a good list.

By: Brian

Brian — Wed, 13 May 2009 07:25:00 +0000

Hi Tim, That’s the big debate when it come to free gifts for subscribing. I’ve offered it in the past and will probably do it again but it really can dilute the list.

By: Brian

Brian — Tue, 24 Mar 2009 00:33:00 +0000

Thanks Brad, I appreciate that. Somehow I overlooked your comment. Sorry about that, especially since it’s a nice compliment

It sounds like we are both a little out of the norm but I think that’s a good thing.

By: Kevin Johnson@Nannies

Kevin Johnson@Nannies — Mon, 23 Mar 2009 17:30:49 +0000

this post is very well done, and there is a lot to learn from it. It really makes sense that unsubscribes are ok when you put it that way. thanks for the tips.

By: Brad West

Brad West — Sat, 07 Mar 2009 08:03:00 +0000

Thanks Brian,

I have read quite a number of list tips before and never one so honest and straight forward. As you know from our past i have built my lists through forum boards. There is good and bad with this tact also, but all in all I think I am a little more intimate with my list this way.

I do have one of my old boards I just dumped thousands of members off of. I am down to some 300+. The new board I have been trying to give away free paid memberships to responsible people that understand the need for backlinking. I just don’t think people understand why you would do that.

So being one that is out of the norm for list building I am trying to be creative and come up with extra things that I can offer with out filling my list with do nothing freebie getters.

Kind of an odd way to do things, but that would be me. You have out done yourself with your post here and reinforced some real values.

Thanks
Brad West

By: James King

James King — Fri, 06 Mar 2009 20:04:00 +0000

Hi Brian,

I found your blog from Searchforblogging.com. I’ve just had a look around your blog, there is awesome content here, I strongly believe that the mailing list is the most powerful assest any blogger or webmaster can have.

Keep up the great posts.

All the best

James King

By: Sire

Sire — Tue, 03 Mar 2009 03:16:00 +0000

I think you have outdone yourself Brian, and I think that the post really impressed Kristi as it was because of her tweet that you find me writing this now. I can't see myself doing email marketing anytime soon, but if I do I will certainly come back to this post. Sires last blog post..In Search Of Fame And Glory