I’ve mentioned before that I need to work on the quality of our list and increasing our email open rate is at the top of the list. In fact, I was going to send out a few messages and then delete everyone that didn’t open any of them. I’m glad I didn’t. I found this thread on the Warrior Forum: Aweber Stats explained. It looks like I will have...

How ‘clean‘ is your email list? Do you get a lot of unsubscribes? If you do then good job! A clean and responsive list is the only list worth having – no matter how big it is. You would much rather have a thousand subscribers that read what you send than fifty thousand emails that are never noticed. An unresponsive list will lower both your open and...

Last week Google announced the launching of 30 new Gmail themes that users can use to visually spice up their Gmail experience simply by adjusting the settings. I use Gmail daily so I played with it a little but didn’t really give it much thought. Potential Problem Gmail’s new themes have the potential to pose a readability problem for your newsletter...

In today’s fight against spam, many ISPs filter emails using a technique called “content filtering”. Content filtering looks at the words, links, and images to determine if that message is likely spam. That ISP may block the message from being delivered to the subscriber if they believe it may be spam. A message that is incorrectly filtered is called a “false...

Top Ezine Marketers know that advertising in Ezines is one of the best mediums for promoting their latest projects. Most have their own huge lists and they use other top marketers lists too in the form of Joint Ventures. Want proof? Check your inbox! These marketers seem to have a weekly campaign going at all times. Notice how fast they move from one campaign to the...