I love extreme advertising and it’s my duty to point out the good ones every now and then so I invite you to watch this short 31 second commercial by Reebok. I actually watched this on TV before I found it on YouTube so I know it’s getting air time.

Before you watch the commercial let me point something out. In the first 24 seconds (the part with the model) you actually only see the product (EasyTone sneakers) for about one second. Reebok knows what product to focus on and it’s not the sneakers. It’s not even the legs.

Having only a man’s perspective, if even just one man’s, I wonder what woman think of the ad. Here’s what my friend Sheryl Loch had to say about it, “I saw that commercial last night & wondered if they could help me. Do you think I could sleep in those shoes & wake with a firm butt?” That just goes to show you, men and woman sometimes think along the same lines lol

I don’t know how effective Reebok’s EasyTone shoe commercials are but I like them. They will no doubt offend a few people but that’s ok as long as the message makes it’s mark. What is the message? That’s easy, “Better legs and a better butt with every step“. Wasn’t you paying attention

httpv://www.youtube.com/watch?v=qCHKXICefFw

Guerrilla Marketing

Nothing surprising here but Sony BMG Music Entertainment (UK) Ltd. help promote Dylan’s latest release with a little Guerrilla Marketing. This very cool viral video generator allows fans to send customized versions to their friends. Very nice!