I love extreme advertising and it’s my duty to point out the good ones every now and then so I invite you to watch this short 31 second commercial by Reebok. I actually watched this on TV before I found it on YouTube so I know it’s getting air time. Before you watch the commercial let me point something out. In the first 24 seconds (the part with the...

The World’s Largest Tire was transported by train over 40 years ago where it sill stands in Allen Park, Michigan. Locals know the huge artifact from the 1964 New York World’s Fair as symbol of Detroit’s once booming automotive industry. The tire can be seen when driving to Detroit from Detroit Metro Airport. Like advertising in disguise, few would...

We are planning a nice contest with the theme ‘Extreme Marketing‘. I’m not ready to give the details right now but I’m very excited about it. We are looking for sponsors – could YOU be one? I hope so. Contact me as soon as possible so we can work out the details. Leave a comment or use the form below. Every sponsor’s site will be...

Guerrilla Marketing Nothing surprising here but Sony BMG Music Entertainment (UK) Ltd. help promote Dylan’s latest release with a little Guerrilla Marketing. This very cool viral video generator allows fans to send customized versions to their friends. Very...

According to Wikipedia, the term ‘Guerrilla Marketing‘ was coined by Jay Conrad Levinson in his 1984 book Guerrilla Marketing as an unconventional system of promotions on a very low budget, by relying on time, energy and imagination instead of big marketing budgets. I just purchased a paperback copy of Jay Conrad Levinson’s 4th edition of Guerrilla...