Tag Archives: E-mail Marketing

Tracking CTR In Text Versions Of Email Broadcasts

Click through testing doesn’t have to limited to your HTML broadcasts. With this simple trick you will be able to test your click through rates on your TEXT versions as well. All you need is a quality list managment system and a list to send to.

Ten Steps To A Responsive Email List

How ‘clean‘ is your email list? Do you get a lot of unsubscribes? If you do then good job! A clean and responsive list is the only list worth having – no matter how big it is. You would much rather have a thousand subscribers that read what you send than fifty thousand emails that [...]

Will The New Gmail Themes Effect Your Next Campaign?

Last week Google announced the launching of 30 new Gmail themes that users can use to visually spice up their Gmail experience simply by adjusting the settings. I use Gmail daily so I played with it a little but didn’t really give it much thought.

Great Subject Lines 2008.10.26

I have another round of great email subject lines to share. Great only in my opinion – nothing scientific here. Each week we record those great lines that caused me to open the email.  Can you tell I love email and ezine marketing?

Great Subject Lines

Like most of you I have several email accounts and skim over hundreds of subject lines every day. By far most get deleted without ever being opened. I thought it would be fun to list subject lines that worked – at least on me and on you if you feel like sharing. If this catches [...]

Effectively Using An Email Signature

Signatures can be a useful form of providing contact information and adding a bit of personality in your emails for the people you communicate with online. Email signatures provide contact information to your correspondents. More importantly, they can be effective ways of promotion and building brand awareness. Like a signature in a forum post, you’d [...]

The Battle For Email Deliverability

In today’s fight against spam, many ISPs filter emails using a technique called “content filtering”. Content filtering looks at the words, links, and images to determine if that message is likely spam. That ISP may block the message from being delivered to the subscriber if they believe it may be spam. A message that is [...]

Top 10+ Email Marketing Tips

Email Marketing On Your Side…
Since the early nineties businesses have known the value of using email to promote their products to new and past customers. Whether promoting products, searching for new customers, up-selling, or simply strengthening our brand, email marketing is an important business tool that needs to be mastered and used properly to be [...]