I’ve mentioned before that I need to work on the quality of our list and increasing our email open rate is at the top of the list. In fact, I was going to send out a few messages and then delete everyone that didn’t open any of them. I’m glad I didn’t. I found this thread on the Warrior Forum: Aweber Stats explained. It looks like I will have...

Click through testing doesn’t have to limited to your HTML broadcasts. With this simple trick you will be able to test your click through rates on your TEXT versions as well. All you need is a quality list managment system and a list to send to. httpv://www.youtube.com/watch?v=l6ZGafPiMSo

How ‘clean‘ is your email list? Do you get a lot of unsubscribes? If you do then good job! A clean and responsive list is the only list worth having – no matter how big it is. You would much rather have a thousand subscribers that read what you send than fifty thousand emails that are never noticed. An unresponsive list will lower both your open and...

Last week Google announced the launching of 30 new Gmail themes that users can use to visually spice up their Gmail experience simply by adjusting the settings. I use Gmail daily so I played with it a little but didn’t really give it much thought. Potential Problem Gmail’s new themes have the potential to pose a readability problem for your newsletter...

I have another round of great email subject lines to share. Great only in my opinion – nothing scientific here. Each week we record those great lines that caused me to open the email.  Can you tell I love email and ezine marketing? NOTE: The sender is never taken into account when looking for quality examples. Those that made the grade get credit and a back...