Tag Archives: E-mail Marketing

Why You Don’t Know Your REAL Email Open Rate

I’ve mentioned before that I need to work on the quality of our list and increasing our email open rate is at the top of the list. In fact, I was going to send out a few messages and then … Continue reading

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Ten Steps To A Responsive Email List

How ‘clean‘ is your email list? Do you get a lot of unsubscribes? If you do then good job! A clean and responsive list is the only list worth having – no matter how big it is. You would much … Continue reading

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Will The New Gmail Themes Effect Your Next Campaign?

Last week Google announced the launching of 30 new Gmail themes that users can use to visually spice up their Gmail experience simply by adjusting the settings. I use Gmail daily so I played with it a little but didn’t … Continue reading

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Great Subject Lines 2008.10.26

I have another round of great email subject lines to share. Great only in my opinion – nothing scientific here. Each week we record those great lines that caused me to open the email.  Can you tell I love email … Continue reading

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Great Subject Lines

Like most of you I have several email accounts and skim over hundreds of subject lines every day. By far most get deleted without ever being opened. I thought it would be fun to list subject lines that worked – … Continue reading

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Effectively Using An Email Signature

Signatures can be a useful form of providing contact information and adding a bit of personality in your emails for the people you communicate with online. Email signatures provide contact information to your correspondents. More importantly, they can be effective … Continue reading

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The Battle For Email Deliverability

In today’s fight against spam, many ISPs filter emails using a technique called “content filtering”. Content filtering looks at the words, links, and images to determine if that message is likely spam. That ISP may block the message from being … Continue reading

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Top 10+ Email Marketing Tips

Email Marketing On Your Side… Since the early nineties businesses have known the value of using email to promote their products to new and past customers. Whether promoting products, searching for new customers, up-selling, or simply strengthening our brand, email … Continue reading

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