Do You Have Over A Million Twitter Followers Yet? What does it take to get a million Twitter followers? (Assuming you’re not cheating with some lame following program) We all know it helps to be very famous like Oprah Winfrey (over 3 million followers) or very popular like Twitter it’s self (2.9 million). You could provide a valuable service like CNN...

Wouldn’t it be nice if there were a website out there that looks at how the top brands are using social media and how effective their campaigns are? Let me introduce you to ENGAGEMENTdb. ENGAGEMENTdb is developing the first database measuring online engagement for the top brands. It would be irresponsible, as marketers, to ignore what the top brands are up to....

There’s been a lot of marketing buzz about the recent massive Snickers campaign using distinctive made-up words without any actual mention of the brand itself. Snickers, owned by Mars, Inc., has billboards, bus & taxi ads along with broadcast commercials relying on font and color recognition to promote their brand. There are many blog posts about the...