I stopped selling banner ads on this blog over a year ago because I didn’t feel I could give the advertisers their money’s worth. The click-through rate (CTR) was always super low and it didn’t seem to matter what image or ad was displayed. That’s why this site is third-party banner free, not because I don’t want your money. I have also...

I’m not going to rehash all the news today about the guidelines released by the Federal Trade Commission (FTC). If you’ve been asleep and missed it see ‘Potential FTC Fines Raise Big Blogging Questions‘. Most of what I’ve read today is a lot of strong concerns and objections on the matter. When it comes to the Government we tend to...

Guestpost by Michael Baker When you offer a product or service, success or failure will often be based on the quality of the advertising campaign. This means the ad campaign must be innovative and eye-catching as well as cost-effective. Most people understand the former two points, but it is the latter point that is crucially important. Simply put, you cannot spend...