Tag Archives: Advertising

Cleaning Up Our Online Act | FTC’s Advertising Guidelines

I’m not going to rehash all the news today about the guidelines released by the Federal Trade Commission (FTC). If you’ve been asleep and missed it see ‘Potential FTC Fines Raise Big Blogging Questions‘.

PPC Tips That Will Blow The Competition Away

Guestpost by Michael Baker
When you offer a product or service, success or failure will often be based on the quality of the advertising campaign. This means the ad campaign must be innovative and eye-catching as well as cost-effective. Most people understand the former two points, but it is the latter point that is crucially important. [...]