Comments on: Snickers – Extreme Branding

By: Slide

Slide — Wed, 07 Oct 2009 23:06:33 +0000

I am in Thailand but also know this brand

By: Brian D. Hawkins

Brian D. Hawkins — Sat, 15 Aug 2009 01:35:00 +0000

It took me a while to figure out what in the world you were talking about lol This post right? Extreme Advertising Turned Landmark .-= Brian D. Hawkins´s last blog ..PPC Tips That Will Blow The Competition Away =-.

By: Brian D. Hawkins

Brian D. Hawkins — Sat, 15 Aug 2009 01:35:00 +0000

By: Photoshopper

Photoshopper — Fri, 14 Aug 2009 22:44:10 +0000

I would like to ask one thing: Why did Marathon change their name to Snickers?

By: Photoshopper

Photoshopper — Fri, 14 Aug 2009 22:44:00 +0000

I would like to ask one thing: Why did Marathon change their name to Snickers?

By: Brian

Brian — Thu, 16 Apr 2009 03:42:32 +0000

You’re right Steve, I should have let readers try to guess themselves. I got it the second I seen the first billboard but I’m sure that differs person to person.

BTW, it you haven’t already tried it do yourself a favor and try the frozen ice cream snickers.

By: Brian

Brian — Thu, 16 Apr 2009 03:42:00 +0000

You’re right Steve, I should have let readers try to guess themselves. I got it the second I seen the first billboard but I’m sure that differs person to person.

BTW, it you haven’t already tried it do yourself a favor and try the frozen ice cream snickers.

By: Steve | Trade Show Guru

Steve | Trade Show Guru — Wed, 15 Apr 2009 22:59:34 +0000

hey Brian,
I wish I had seen one of the billboard ads before I read your title with Snickers in it. I’m not sure if I saw a billboard out of context if I would know what it was about. Hmmm… I guess it’ll probably work for them, and they’ll get a lot of free buzz because it is a cool idea.
But it would be interesting to see how many people driving down the road know what the billboard is about…
~ Steve, the trade show guru
PS. Snickers is in my top three favorite candy bars.

By: Steve | Trade Show Guru

Steve | Trade Show Guru — Wed, 15 Apr 2009 22:59:00 +0000

By: Brian

Brian — Tue, 07 Apr 2009 10:25:19 +0000

@John: That’s a good point John, Even a brand that already has a large market share still launches huge marketing campaigns.

@Douglas: They did get a lot of free publicity. Just a quick search of Nougatocity and Peanutopolis shows a bunch of online publicity.