Comments on: Snickers – Extreme Branding

By: Slide

Slide — Wed, 07 Oct 2009 23:06:33 +0000

I am in Thailand but also know this brand

By: Photoshopper

Photoshopper — Fri, 14 Aug 2009 22:44:10 +0000

I would like to ask one thing: Why did Marathon change their name to Snickers?

By: Steve | Trade Show Guru

Steve | Trade Show Guru — Thu, 16 Apr 2009 03:59:00 +0000

hey Brian,
I wish I had seen one of the billboard ads before I read your title with Snickers in it. I’m not sure if I saw a billboard out of context if I would know what it was about. Hmmm… I guess it’ll probably work for them, and they’ll get a lot of free buzz because it is a cool idea.
But it would be interesting to see how many people driving down the road know what the billboard is about…
~ Steve, the trade show guru
PS. Snickers is in my top three favorite candy bars.

By: Brian

Brian — Thu, 16 Apr 2009 03:42:32 +0000

You’re right Steve, I should have let readers try to guess themselves. I got it the second I seen the first billboard but I’m sure that differs person to person.

BTW, it you haven’t already tried it do yourself a favor and try the frozen ice cream snickers.

By: Brian

Brian — Tue, 07 Apr 2009 15:25:00 +0000

@John: That’s a good point John, Even a brand that already has a large market share still launches huge marketing campaigns.

@Douglas: They did get a lot of free publicity. Just a quick search of Nougatocity and Peanutopolis shows a bunch of online publicity.

By: Douglas@promotion products

Douglas@promotion products — Tue, 07 Apr 2009 11:52:00 +0000

A successful marketing campaign by snickers but I don’t really believe they counted on this much free publicity; it could as well have backfired.

By: John @ Professional Web Design

John @ Professional Web Design — Tue, 07 Apr 2009 06:46:00 +0000

I think Snickers did a great job on their advertising. Although they do not need such different words because the brand name speaks for itself already it still is amazing that they came up with such witty ideas. It goes to show that their company never grows tired to promote. Let it be an inspiration to other companies.

Kinda cute when every kid takes a bite he/she will say “mmmm.. nougatocity.”

By: Kikolani@Art of Blogging

Kikolani@Art of Blogging — Thu, 02 Apr 2009 12:04:00 +0000

Frozen Snickers Ice Cream... snickers, ice cream. Now you've triggered midnight sweet tooth. But that is the power of great products... even after not having them for a while, I can till imagine what they taste like! ~ Kristi Kikolanis last blog post..A Comprehensive Guide to Using RSS

By: Brian

Brian — Tue, 31 Mar 2009 07:02:00 +0000

Hi Kristi,

Yep, they’ve done an awesome job of branding with the font and colors.

The power of advertising. Just like the power of suggestion. Ok, you ready? Frozen Snickers Ice cream bar! Did it work? lol

Actually my wife is on her way right now it get us a couple so it may have backfired.

By: Kikolani@Blogging, Poetry, Pho

Kikolani@Blogging, Poetry, Pho — Mon, 30 Mar 2009 23:36:00 +0000

I saw one of those billboards… it is very eye-catching, and actually did make me hungry for a Snickers at the time I saw it. That’s the strength of having such a great logo – even if the text changes, it is still universally recognizable.

~ Kristi