PPC Tips That Will Blow The Competition Away

Guestpost by Michael Baker

When you offer a product or service, success or failure will often be based on the quality of the advertising campaign. This means the ad campaign must be innovative and eye-catching as well as cost-effective. Most people understand the former two points, but it is the latter point that is crucially important. Simply put, you cannot spend more on an advertising campaign than what you reap in sales or your ad campaign will be a self-defeating one. The low associated cost is a major reason why pay per click advertising is so popular. It is inexpensive and generally delivers huge results as most Pay-Per-Click (PPC) tracking programs will show. But, not all PPC marketing campaigns are equal. That is why it is important to point out a few helpful tips regarding the proper way to market a product or service via PPC ads.

Patience is always helpful when taking part in a Pay Per Click marketing campaign. It is best to avoid the novice mistake of assuming that simply placing PPC ads on the internet will lead to huge profits overnight. Often, successful campaigns are achieved over an extended period of time. PPC marketing works but it is not (usually) a quick path to getting rich. Simply follow your ad tracker and look for progress. Even if progress is occurring slowly, as long as it is happening you are on a good path.

You will not want to continue with a particular marketing campaign if it is not delivering noticeable results. If a great deal of time has gone by and the sales figures reflected in ad tracking are not impressive, then you should take steps to modify the campaign. Changing the keywords could be one example or completely re-writing the ads could be another.

If you are experiencing a great deal of click-throughs and no one is making a purchase, altering your website might be wise. Never lose site of the fact PPC ads are designed to draw people to a website. It is on the website that the final decision to make a purchase is made. A great PPC ad that leads to a poorly composed website will not deliver much in terms of benefits. So, never lose sight of maintaining a quality website to support a PPC campaign.

The advertising copy in the PPC ads needs to be compelling and direct. With Pay Per Click ads, you will only have a few short sentences to catch the reader’s eyes and convince them to click through to your site. As such, professional quality copywriting is a must when launching a PPC marketing campaign. Similarly, the right keywords must be selected when composing the PPC ad copy. Without the right keywords, the ability to connect the ad with those exploring the search engines will prove elusive. When you do add quality keywords, you will probably notice an uptick in the conversion stats on your ad tracker. Clearly, this would be good news.

Those that may have difficulties composing such text on their own should consult the professional services of a PPC consulting company. Such professionals can certainly help craft your ads in such a way they deliver results.

Yes, success with PPC marketing is possible provided you understand a few basic components of what is a good PPC marketing campaign. Once you understand these components, the success you achieve will be greater than you originally thought possible.

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29 Comments

Brian D. Hawkins  on August 12th, 2009

I would like to thank Michael for explaining successful PPC advertising for us and allowing Extreme Ezine to host the article. Thanks Michael and great job.
Brian D. Hawkins´s last blog ..How The News Can Help Guide Your Niche Sites My ComLuv Profile

TheBeggarQueen (Leonora LaMantia)  on August 12th, 2009

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ExtremeEzine (Brian D. Hawkins)  on August 12th, 2009

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Projournalist (Allyson King)  on August 13th, 2009

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Sire  on August 13th, 2009

I’ve haven’t thought of starting my own PPC campaign, but this post will come in handy if I ever head down that road. Thanks fellas.
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Brian D. Hawkins Reply:

Hi Sire, I think I have $40 or $50 left in my Yahoo account from several months ago when I gave up. I’m thinking about giving it another try.
Brian D. Hawkins´s last blog ..Five Quick And Easy Steps To A One Page AdSense Site My ComLuv Profile

Sire Reply:

Well, I reckon if you’re going to try anything, it’s best to do it the right way to get the best result.
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Hesham  on August 13th, 2009

Very useful post about PPC ads, thanks Michael
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Brian D. Hawkins Reply:

Hi Hesham, thanks for stopping by. Michael did a great job. He also guest posted on my Tracker Blog.
Brian D. Hawkins´s last blog ..Five Quick And Easy Steps To A One Page AdSense Site My ComLuv Profile

DiTesco from Internet Business Entrepreneur  on August 14th, 2009

Great job Michael. If I may, I would just add that not all PPC campaigns should be pointing to your website. Sometimes a good, well designed and compelling “landing or squeeze” page can get the job done. Either than that, you have provided simple but effective information on successfully running a PPC campaign. Kudos

Brian D. Hawkins Reply:

Hi DiTesco, That’s a great point, a quality landing page.
Brian D. Hawkins´s last blog ..Five Quick And Easy Steps To A One Page AdSense Site My ComLuv Profile

bbrian017  on August 16th, 2009

I agree landing pages are very important! I also think placement has a lot to do with how many clicks you will be getting. It’s too bad it’s against TOS to make the ads look identical to our sites! I think it would be more beneficial this way for both the advertiser and publisher.

I’ve always been the publisher and have never experienced being the advertiser! Actually once I did with Google and was very unsuccessful with my turn over! I spent 200 or 300 usd and pretty much wasted it as I got little or no return from the investment.
bbrian017´s last blog ..First day at Casa Loma My ComLuv Profile

Brian D. Hawkins Reply:

Don’t feel bad Brian, I’m sure there are a lot of us that had a hard time the first time around.

I agree about the AdSense TOS. As long as the content and keywords are relevant to the blog I don’t see how anyone has anything to lose.
Brian D. Hawkins´s last blog ..How The News Can Help Guide Your Niche Sites My ComLuv Profile

Wine of Month Club  on August 16th, 2009

Thanks for the update on PPC….we’re just starting to try it out and really need a complete idea of what to do

Brian D. Hawkins Reply:

Good luck with your first campaign. I’m thinking about taking the plunge again myself.
Brian D. Hawkins´s last blog ..How The News Can Help Guide Your Niche Sites My ComLuv Profile

ExtremeEzine (Brian D. Hawkins)  on August 16th, 2009

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ExtremeEzine (Brian D. Hawkins)  on August 16th, 2009

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Michael Baker  on August 16th, 2009

Glad so many of you guys liked the post, i have several other updates that are absolutely essential that are going to be coming out on my blog. I am going to talk about everything that you will need to know to succeed at PPC advertising.

If you are going to start your PPC campaign again i would sign up as a subscriber and follow the different posts that will be released.

The blog is at http://www.adtrackerreviews.com/blog – the posts that are going to be released are going to be the big posts

I thought i might post this because i saw several comments of people that are thinking about starting their own PPC advertising campaign. It is going to be very important to stay updated.

Brian D. Hawkins Reply:

Thank you very much Michael, I appreciate your assistance and expertise. I have subscribed and will follow the updates eagerly. Great job!
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CAD  on August 20th, 2009

Really Excellent Tips !! I need some tips to improve CTR of my PPC campaign.? Thanks
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Brian D. Hawkins Reply:

That’s easy Cad, read and subscribe to the Ad Tracker Reviews Blog.
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vikky from Auto financing  on August 21st, 2009

PPC is good. But one have to identify which company ads are embedded in our website.

Brian D. Hawkins Reply:

Hi Vikky, I think you may be confusing PPC with AdSense but that’s ok, subscribe to the Ad Tracker Reviews Blog and you’ll find a ton of PPC tips there.
Brian D. Hawkins´s last blog ..Five Quick And Easy Steps To A One Page AdSense Site My ComLuv Profile

Sam from Orange County Movers  on September 3rd, 2009

Excellent and very useful post here. I am about to start a PPC campaign for my company’s website for the first time and have been looking for all the tips and information I can get. I’ll definitely have to come back to this one.

Brian D. Hawkins Reply:

It’s been a few weeks Sam, any luck yet?
Brian D. Hawkins´s last blog ..Chasing The Guru Ghost My ComLuv Profile

Sam from Orange County Movers Reply:

It’s coming along, though I’m taking it easy for the first few months just to make sure I have the hang of it and know what I’m doing. It’s a bit more complicated in my industry because the website is a lead generation tool and the potential sale comes much later, sometimes a couple weeks or more. So it takes a few months to really determine the ROI with confidence.

Brian D. Hawkins Reply:

Thanks for the update Sam. I was talking with a local vending machine manufacturer and he was telling me that he’s actually lost five grand at a time on PPC while learning the ropes. Now his budget is over fifteen thousand a month and he’s doing very well.
Brian D. Hawkins´s last blog ..Chasing The Guru Ghost My ComLuv Profile

Ikini from How to trade currency  on September 28th, 2009

Another tips is not to write deceiving ads. Advertisers should avoid using free in their ads only if they know that what they are promoting is free.
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Brian D. Hawkins Reply:

Good point Ikini, the goal is to gain buyers, not clickers. Once the prospect sees a deceiving ad they will leave without buying and that costs money not to mention reputations.
Brian D. Hawkins´s last blog ..Chasing The Guru Ghost My ComLuv Profile