Methods of Blog Post Promotion
Ok, so you just finished the post you have been working on all day. It’s proofed, formatted, published and you are feeling proud. What’s the first thing you are going to do? Promote some life into it right? We don’t want it to sit there like a trophy collecting dust in the attic. We want everyone talking about it. We want our online friends to flood to the site to see this master piece and start a line of comments that seem to never end.
This is the kind of post that’s going to require YOUR help. In all my wisdom and expertise I can muster up enough to get the conversation started but the true gold comes from you. Don’t be shy, tell everyone what steps you take to promote your blog posts. I’ll list a few things I like to do:
Commenting
Commenting on other blogs in your niche is one of the most effective ways there is to bring life into your own blog. It takes time and effort but if consistent you will have regular commenters on your blog. You will find that friendships are quickly developed and this will only grow with time if you stay focused and continue to seek out new blogs to befriend. The key is sincerity. Comment often and always read the post and add value to the site.
Tweet
Twitter is very popular and there is some debate as to how appropriate it is to tweet your blog posts. Personally I see nothing wrong with it as long as it’s mixed with other tweets. As far as how effective it is I’m still undecided.
Broadcast
I’m a big fan of BlogCatalog and even tough I don’t like to broadcast every post I will send one for my best work. This is an easy way to get your link in front of hundreds of people. What do they say about lists?
MySpace Bulletin
I’m not as active in MySpace as I was a while back but will login and post a quick bulletin for my friends. By the way, I’ve been somewhat particular with my MySpace friends so most are in the Internet Marketing field in one way or another. This helps with a more ‘targeted‘ list of online friends.
Newsletter/eZine
Of course this is my favorite. In our eZine I sprinkle blogs posts links from several of my blogs. I even promote blogging friend’s posts now. This helps promote our blogs and lends value to the publication. It seems like the perfect fit.
Last Note
Just a quick note. The best time to begin your various methods of promotion is immediately after you post. Personally I don’t post every day. I like to give others a chance to read and comment on the site before the content gets buried. Blogs with more traffic do not have to worry about that issue. If you post every few days or so you want to send people to fresh content so promote after each new post and don’t wait a day or two.
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Reyn Aria on January 7th, 2009
I mostly use Twitter and BlogCatalog broadcast just like you. Another method that’s proven to be quite good for me is to bookmark my post to several sites.