How Does Your Favorite Brand Rank In Social Media?

Wouldn’t it be nice if there were a website out there that looks at how the top brands are using social media and how effective their campaigns are? Let me introduce you to ENGAGEMENTdb. ENGAGEMENTdb is developing the first database measuring online engagement for the top brands.

It would be irresponsible, as marketers, to ignore what the top brands are up to. Even though we can  barely comprehend their marketing budgets we can learn a lot by watching what works and learning why. Are they on Linkedin or Facebook? Do they have a blog or a discussion forum? Do they have a YouTube or Flickr presence? Hey, do they Twitter? If they do ENGAGEMENTdb has will not only let you know but will actually give you they links to each and rate how well they are doing. Now you can track favorite companies online. You can even add add your company to the this comprehensive social media database!

You can download the free 2009 ENGAGEMENTdb report (.pdf) and get details on social media efforts of the top brands. For example, see how Starbucks obtained the highest engagement score with just a six person social media team. See the best practices that build brand engagement.

ENGAGEMENTdb is just starting out yet their content is very impressive. ENGAGEMENTdb has no Google PageRank and an Alexa rank of 289597 and I’m certain we will witness a top ranked site emerge very soon. I know they make my bookmarks.

It is nice to get details like this without buying expensive white papers. What do you think? Can we learn from a site like this?

You may also enjoy:

RSS feed subscriptionIf you enjoyed this post, make sure you subscribe to my RSS feed!
We’ll send our feed directly to your inbox. No special reader required.

Subscribe to our feed by email:


Subscribe in a reader

Note: This will not subscribe you to our newsletter

Brian D. Hawkins on July 26, 2009 | Filed Under Featured Articles, Free, Social Media

12 Comments

Jim from Car Games  on August 6th, 2009

i think that its good that something like this is coming up, as the study will not only give insight on the different strategy they use for their campaign and what result it has brought, was it helpful? was it effective? The whole new concept will emerge on the basis of such kind of study, only if they do it really well!

Brian D. Hawkins Reply:
August 7th, 2009 at 5:51 am

I agree Jim, ENGAGEMENTdb is at a critical point right now and their persistence and focus will determine their overall success. They have a great opportunity and it looks like they know what their doing.
Brian D. Hawkins´s last blog ..Just Ask – Article Marketing And Site Promotion My ComLuv Profile

article submission  on August 6th, 2009

they do Engagement db has will not only let you know but will actually give you they links to each and rate how well they are doing. Now you can track favorite companies online. You can even add add your company to the this comprehensive social media database!

Brian D. Hawkins Reply:
August 7th, 2009 at 5:55 am

Thanks Gunaseelan, You have a nice looking site.
Brian D. Hawkins´s last blog ..Ten Reasons To Start A Paid Membership Site My ComLuv Profile

Frank Lynch from York PA  on August 6th, 2009

That’s a huge data base to study! No wonder its going to help people a lot and improve their approach towards the use of social media, i think the study will reveal the success of these tools as social media and how valuable it is.It’s going to change the view of the brands which hesitate from advertising on social media. A whole new avenue will be open but i just hope this study is backed by some renowned people to create credibility.

Brian D. Hawkins Reply:
August 7th, 2009 at 6:02 am

Good point Frank, to be used by large media sites as a reliable source would gain instant credibility. That should be one of ENGAGEMENTdb’s top goals.
Brian D. Hawkins´s last blog ..Ezine Advertising Myths My ComLuv Profile

Charlene Li  on August 7th, 2009

Brian – thanks for writing about Engagementdb.com. Our goal is to advance how brands think about and create engaging experiences for their customers. We hope that the data and examples on the site will be helpful and instructive.

Brian D. Hawkins  on August 7th, 2009

My pleasure Charlene, I believe Engagementdb.com could be an asset for online marketers of every level. Great work.
Brian D. Hawkins´s last blog ..Internet Marketing At It’s Best – Using Videos For Niche Site Product My ComLuv Profile

John Sullivan  on August 7th, 2009

Hey Brain
Wow that site is money I wish I had half the skills it takes to make such a fluid site,watch that site will be worth millions soon,they should hire you to assist their efforts I just wrote about bloggers looking for bigger paydays while helping make sites worth millions ;)
Peace have a great weekend
Nice work stumbled;)
John Sullivan´s last blog ..So you want to be King ? My ComLuv Profile

Brian D. Hawkins Reply:
August 7th, 2009 at 9:44 pm

I’m with you John, I wish I had thought of that too. We’ll get there with a little persistence.
Brian D. Hawkins´s last blog ..Valuable Article Marketing Training by EzineArticles.com – Free! My ComLuv Profile

Jannice from Business Collaboration  on September 24th, 2009

Obtaining valuable marketing information such as social media practices by top companies is like giving away their secret to success. Any marketer would grab this opportunity in an instant.

Brian D. Hawkins Reply:
September 27th, 2009 at 5:36 pm

That’s a good way to put it Jannice, great point.
Brian D. Hawkins´s last blog ..Chasing The Guru Ghost My ComLuv Profile