The Five Hour Blog Post
Mar 07
Ok, many of us have been fighting the same battle for a very long time. The battle… Too many projects – not enough time. We start a blog or website and just as things start getting interesting we start another. And another. The next thing we know we’re up till two in the morning everyday trying to keep up. That battle can only be won if we know what we’re up against. Below shows how a single blog post can take up to five hours or more.
- 2 Hours: The first step to any post is deciding what to write about. It is impossible to put a time on that step. Once we have our subject we need to consider our keywords. A little keyword research goes a long way. Now we draw up an outline and begin to form the post. We sometimes go to a dozen or more sites checking details and researching facts. We also need to decide which posts are relevant enough to link out to. Once we have the outline in order it’s time to check sentence structure, spelling and punctuation. Having someone proofread your article helps a lot. Now we’re almost ready. All we need now is an image. Searching for that perfect image that we are allowed to use can take a lot of time. So we publish our post. If you are anything like me you just spent at least two hours of your time on this single post. But we are not finished investing time on this blog post.
- 1 Hour: Now it’s promotion time. The post needs to be pinged, dugg, and tweeted. We need to add the post to our Facebook and FriendFeed. We need to add the post to the best blog directories and build backlinks. If we really want success we write a couple of separate unique articles to submit to article directories linking back to our post.
- 2+ Hours: Hopefully we’ll get a bunch of comments to moderate and reply to. We clean up the spam and moderate the rest. We need to follow the link back to each blogger that commented and return the favor. Here’s where many of us get very distracted. Reading posts and comments, following links and commenting more. I’ve lost many hours here.
I have heard some bloggers say they can toss up a post in twenty minutes. I envy them. What about you? Do you spend a lot of time on a single post? How many blogs are you running and how often do you post?
Photo Credit: http://www.flickr.com/photos/spaunsglo/ / CC BY 2.0
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