eZine Press Launch Experiment
We are officially launching our new site, eZinePress.com, this weekend. I thought it would be helpful to document our steps in a small journal or report type of post. We’ll add steps taken and then as stats come in we’ll include those as well to see what works.
$ Cost of Launch $
At first I thought I would go with only free methods of promotion but I want our new blog to grow a little faster than that. I think what I’ll do is keep the cost around $200 at first and then add a little as needed. My goal is to keep the overall cost below $500 USD the first month. We’ll also include free marketing tactics so everyone can benefit from our little experiment.
Your Ideas
We can use your help. Post your ideas and recommendations in the comments below on new ways to promote our new site. With any luck everyone should find new ways improve their next site launch.


















Brian on November 8th, 2008
Day One:
We installed the free version of StatCounter so everyone can see the progress of our launch. You can see eZinePress.com stats here.
Paid promotion:
We added eZinePress.com to BlogCatalog’s directory and then purchased their premium advertising option for $60.00 USD. This puts our blog in the spotlight position of the category Business/Marketing. You can see it in action here http://www.blogcatalog.com/directory/business/marketing
We also purchased a premium position in BlogCatalog’s category Business/Small Business at $12 USD per month. This puts our site in the top five of that category’s Listing.
Free Promotions:
We added eZine Press to Yahoo’s MyBlogLog.com
We added eZine Press to our Entrecard account’s linked blogs and added to widget to our side bar.
Stats: Day One and our Google PageRank is zero but it’s already indexed by Google using this method ‘Getting Your Site Indexed By Google‘. Our Alexa traffic rank is: 3,680,066 and our traffic is next to nothing. Total advertising budget to date: $72.00 USD