Extreme Advertising Turned Landmark
The World’s Largest Tire was transported by train over 40 years ago where it sill stands in Allen Park, Michigan. Locals know the huge artifact from the 1964 New York World’s Fair as symbol of Detroit’s once booming automotive industry. The tire can be seen when driving to Detroit from Detroit Metro Airport.
Like advertising in disguise, few would consider it an 80-foot advertisement for Uniroyal. If it was decided that every roadside billboard was to be removed for a better image most would agree without any thought. If someone decided to remove the big tire there would no doubt be protesting throughout Michigan and beyond.
This 86-foot giant tire, four times that of a standard billboard, has withstood the test of time and shows with some creativity extreme adverting can be much more than effective and excepted – it can become a landmark.


Brian on June 14th, 2009
One more thing, if you want to see a bigger photo of the tire I have it posted on my personal photo blog – PassionatePhoto.com.