Dylan Turns Guerrilla
Nothing surprising here but Sony BMG Music Entertainment (UK) Ltd. help promote Dylan’s latest release with a little Guerrilla Marketing. This very cool viral video generator allows fans to send customized versions to their friends. Very nice!


















Stuart on September 23rd, 2008
I have to say, although I *hate* the fact that this viral marketing does intrigue me so much it really does.
Obviously a lot of time and effort went into creating it, and obviously it works.
Stuart
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