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Dylan Turns Guerrilla
Posted by Brian in Marketing on 09 21st, 2008 | 5 responses
Guerrilla Marketing
Nothing surprising here but Sony BMG Music Entertainment (UK) Ltd. help promote Dylan’s latest release with a little Guerrilla Marketing. This very cool viral video generator allows fans to send customized versions to their friends. Very nice!
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5 Responses to “Dylan Turns Guerrilla”
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I have to say, although I *hate* the fact that this viral marketing does intrigue me so much it really does.
Obviously a lot of time and effort went into creating it, and obviously it works.
Stuart
Stuarts last blog post..Canon EOS 1000D – First Impressions
Hi Stuart, Don’t fight it, you have that marketer in you lol
The trend of viral marketing reached in album selling too… I hope it won’t effect the artist’s value.
Atnizs last blog post..Tips and Tricks of Smart Advertising on Entrecard
Hi Atniz. I’m sure Dylan’s value is secure. He’s a huge star. I wonder if he even knows what methods are used to promote his albums. He’s probably not interested in that stuff. I am but I have no musical talent
I would say that that sure tends to be the case quite often. A person strong in one skill can be heavily lacking in another skill that they would normally be assumed to have, based on their main strength. It is key not to assume people have all the skills associated with their main skill.
Armen Shirvanians last blog post..Spoken/Written Words vs. Intent