Dylan Turns Guerrilla
By Brian Hawkins
on Sep 21, 2008 in Marketing
21 September 2008
169 views
5 Comments
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Guerrilla Marketing
Nothing surprising here but Sony BMG Music Entertainment (UK) Ltd. help promote Dylan’s latest release with a little Guerrilla Marketing. This very cool viral video generator allows fans to send customized versions to their friends. Very nice!
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5 Comment(s)
By
Stuart (Who am I?) on Sep 23, 2008 | Reply
I have to say, although I *hate* the fact that this viral marketing does intrigue me so much it really does.
Obviously a lot of time and effort went into creating it, and obviously it works.
Stuart
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By
Brian (Who am I?) on Sep 23, 2008 | Reply
Hi Stuart, Don’t fight it, you have that marketer in you lol
By
Atniz (Who am I?) on Sep 23, 2008 | Reply
The trend of viral marketing reached in album selling too… I hope it won’t effect the artist’s value.
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By
Brian (Who am I?) on Sep 26, 2008 | Reply
Hi Atniz. I’m sure Dylan’s value is secure. He’s a huge star. I wonder if he even knows what methods are used to promote his albums. He’s probably not interested in that stuff. I am but I have no musical talent
By
Armen Shirvanian (Who am I?) on Oct 13, 2008 | Reply
I would say that that sure tends to be the case quite often. A person strong in one skill can be heavily lacking in another skill that they would normally be assumed to have, based on their main strength. It is key not to assume people have all the skills associated with their main skill.
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