Nothing surprising here but Sony BMG Music Entertainment (UK) Ltd. help promote Dylan’s latest release with a little Guerrilla Marketing. This very cool viral video generator allows fans to send customized versions to their friends. Very nice!
Rate this: 3.9 (2 people)
If you enjoyed this post, make sure you subscribe to my RSS feed!

According to Wikipedia, the term ‘Guerrilla Marketing‘ was coined by Jay Conrad Levinson in his 1984 book Guerrilla Marketing as an unconventional system of promotions on a very low budget, by relying on time, energy and imagination instead of big marketing budgets. I just purchased a paperback copy of Jay Conrad Levinson’s 4th edition [...]

Do you own a Blog? Do you convert your posts into articles? This is a common sense suggestion that I’ve seen over and over but it wasn’t until very recently I actually began acting on it. It’s easy to see it somewhere, like here, and think it’s a great idea and then forget all about [...]

Many internet marketers are slow to recognize the importance of RSS feeds and the potential it has for delivering targeted and ‘wanted‘ traffic to their sites. Just like a traditional newsletter, subscribers must opt-in to get the feed. Once subscribed to the RSS Feed, they’ll automatically be updated as you add new content to your [...]