Archive for 'Advertising'

Do Banner Advertisements Work On Blogs?

I stopped selling banner ads on this blog over a year ago because I didn’t feel I could give the advertisers their money’s worth. The click-through rate (CTR) was always super low and it didn’t seem to matter what image or ad was displayed. That’s why this site is third-party banner free, not because I [...]

Extreme Advertising By Reebok – Better Legs And A Better Butt With Every Step

I love extreme advertising and it’s my duty to point out the good ones every now and then so I invite you to watch this short 31 second commercial by Reebok. I actually watched this on TV before I found it on YouTube so I know it’s getting air time.

Cleaning Up Our Online Act | FTC’s Advertising Guidelines

I’m not going to rehash all the news today about the guidelines released by the Federal Trade Commission (FTC). If you’ve been asleep and missed it see ‘Potential FTC Fines Raise Big Blogging Questions‘.

PPC Tips That Will Blow The Competition Away

Guestpost by Michael Baker
When you offer a product or service, success or failure will often be based on the quality of the advertising campaign. This means the ad campaign must be innovative and eye-catching as well as cost-effective. Most people understand the former two points, but it is the latter point that is crucially important. [...]

Extreme Advertising Turned Landmark

The World’s Largest Tire was transported by train over 40 years ago where it sill stands in Allen Park, Michigan. Locals know the huge artifact from the 1964 New York World’s Fair as symbol of Detroit’s once booming automotive industry. The tire can be seen when driving to Detroit from Detroit Metro Airport.

Snickers – Extreme Branding

There’s been a lot of marketing buzz about the recent massive Snickers campaign using distinctive made-up words without any actual mention of the brand itself. Snickers, owned by Mars, Inc., has billboards, bus & taxi ads along with broadcast commercials relying on font and color recognition to promote their brand.

Derren Brown Looks At Subliminal Advertising…

I just ran across this YouTube video that I originally blogged about on another site last year. It’s two years old and I’m still just blown away when I watch it. Derren Brown takes two guys who work in the advertising industry and tests their influences from Subliminal Advertising. If you are not familiar with [...]