Extreme Advertising By Reebok – Better Legs And A Better Butt With Every Step
I love extreme advertising and it’s my duty to point out the good ones every now and then so I invite you to watch this short 31 second commercial by Reebok. I actually watched this on TV before I found it on YouTube so I know it’s getting air time.
Before you watch the commercial let me point something out. In the first 24 seconds (the part with the model) you actually only see the product (EasyTone sneakers) for about one second. Reebok knows what product to focus on and it’s not the sneakers. It’s not even the legs.
Having only a man’s perspective, if even just one man’s, I wonder what woman think of the ad. Here’s what my friend Sheryl Loch had to say about it, “I saw that commercial last night & wondered if they could help me. Do you think I could sleep in those shoes & wake with a firm butt?” That just goes to show you, men and woman sometimes think along the same lines lol
I don’t know how effective Reebok’s EasyTone shoe commercials are but I like them. They will no doubt offend a few people but that’s ok as long as the message makes it’s mark. What is the message? That’s easy, “Better legs and a better butt with every step“. Wasn’t you paying attention



Actually Aaron, I think that’s a great idea. That’s what I would have done.














James Moralde on December 3rd, 2009
I and the cameraman vibrate in the same frequency.
I think the sequence and exposure time of the frames are calculated to get the message across even if the viewer (the girls) had the ‘mute’ on in their tv sets. A 1-second shot on the shoe and then say, 6 seconds on the legs and butt. You can almost visualize a watching woman thinking: “God, how did she get those hot legs and butt? Ah, the shoe!”
James Moralde´s last blog ..Photo Fun
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Brian D. Hawkins Reply:
December 3rd, 2009 at 8:06 am
It’s true James, Reebok knows their stuff.
If you think about it, just the fact someone thought about a new angle for shoes is pretty impressive. There’s only so much shoes can do and someone was thinking way out of the box with this idea.
Brian D. Hawkins´s last blog ..The Keyword Academy – My Highest Recommendation
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