The Extreme Ezine

James Moralde  on December 3rd, 2009

I and the cameraman vibrate in the same frequency.

I think the sequence and exposure time of the frames are calculated to get the message across even if the viewer (the girls) had the ‘mute’ on in their tv sets. A 1-second shot on the shoe and then say, 6 seconds on the legs and butt. You can almost visualize a watching woman thinking: “God, how did she get those hot legs and butt? Ah, the shoe!”
James Moralde´s last blog ..Photo Fun

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Brian D. Hawkins Reply:
December 3rd, 2009 at 8:06 am

It’s true James, Reebok knows their stuff.

If you think about it, just the fact someone thought about a new angle for shoes is pretty impressive. There’s only so much shoes can do and someone was thinking way out of the box with this idea.
Brian D. Hawkins´s last blog ..The Keyword Academy – My Highest Recommendation

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James Moralde  on December 4th, 2009

Exactly. Hmmmnnn… I think I’m gonna watch these commercials closer next time. There are far more things imprinted on the viewers mind than what is seen and heard.
James Moralde´s last blog ..Wave board 101: Learning the waveboard

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Typhoon from make money online Reply:
December 5th, 2009 at 10:11 am

Commercials are made for it. Their main aim is to create a great impression or impact on the viewers mind.
Typhoon@make money online´s last blog ..Commenting Idol 2 – $180 Cash Prize & Many Valuable Prizes | Now More Ways To Win It!

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Brian D. Hawkins Reply:
December 6th, 2009 at 8:31 pm

Well mission accomplished then Typhoon, it left an impression on me.

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Keith from SuperiorFenceProducts  on December 4th, 2009

So…. If I buy a pair of Reeboks, do I get one of those with it? LOL
Keith@SuperiorFenceProducts´s last blog ..Vinyl Privacy Fence Products

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Brian D. Hawkins Reply:
December 20th, 2009 at 9:50 pm

If you do Keith I hope you get it on video

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Dennis Edell  on December 4th, 2009

I did in fact watch with no sound – a whole ‘nother experience indeed…
Dennis Edell´s last blog ..Simons Running A Contest – Over $800 In Prizes!

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Brian D. Hawkins Reply:
December 6th, 2009 at 8:33 pm

Hi Dennis, it definitely qualifies as a ‘visual’ experience.

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Typhoon from make money online  on December 5th, 2009

Haven’t seen that commercial yet here(india) but I think the video is looking really hot with that girl

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Brian D. Hawkins Reply:
December 20th, 2009 at 9:52 pm

India is loaded with hot models Typhoon, maybe you’ll get a special version.

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Burun Esteti?i  on December 6th, 2009

In advertising, capturing consumers’ attention is imperative. This area is really the main focus of research. So, I think its very succesfull work…

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Brian D. Hawkins Reply:
December 6th, 2009 at 8:34 pm

I agree Burun, successful work indeed.

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Extreme John  on December 6th, 2009

I love this commercial series they are doing, super hot thats for sure and it def gets attention. Attention that Reebok desperately needs.
Extreme John´s last blog ..Sunday Smash

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Brian D. Hawkins Reply:
December 6th, 2009 at 8:39 pm

Super hot for sure John but not as hot as some of the pictures on ExtremeJohn.com.

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Burun Estetigi  on December 7th, 2009

The commercial is targeting both women and men. That’s considerable detail..

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Brian D. Hawkins Reply:
December 11th, 2009 at 7:35 am

Thanks Burun

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Sheryl Loch  on December 12th, 2009

I missed the part where they said I had to take steps…can’t they make shoes that just wearing them gives you a better butt?

Maybe I should send Brad over to see this. He might be willing to go buy me some of these shoes. I mean he is the one that sees my butt…
My theory is that it is behind me & I can’t see it so it’s fine.

Oh well, if he doesn’t go get me some of these no big deal. I only put shoes on about 1 time a year so, doubt they would do me much good.
Sheryl Loch´s last blog ..How we do Team Work as a Family

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Brian D. Hawkins Reply:
December 20th, 2009 at 9:55 pm

I wouldn’t be surprised if you had to walk less miles on the Las Vegas strip for a better butt Sheryl

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dave from home improvements  on December 12th, 2009

This is the best shoe commercial I have seen all year. And yes the only reason I liked it was because of the firm buttocks by the Reebok model.
dave@home improvements´s last blog ..How To Fix a Leaking Faucet

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Brian D. Hawkins Reply:
December 20th, 2009 at 9:56 pm

That’s ok Dave, we forgive you

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hilarious quotes  on December 12th, 2009

i liked the butt than the shoes by reebok
hilarious quotes´s last blog ..Oh my God : Read this Carefully….

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Brian D. Hawkins Reply:
December 20th, 2009 at 9:59 pm

That’s ok HC, I don’t really want the shoes either.

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Ardit Veliu  on December 13th, 2009

The family and me were watching tv when this commercial came on and got all sorts of reactions. I found it hilarious, my dad called America “sick,” and my mom wanted a pair.

Personally if I were to create an ad for a business or site of mine it would look very very similar.
Ardit Veliu´s last blog ..Adjusting Your Blog’s Sails – The How To

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Brian D. Hawkins Reply:
December 20th, 2009 at 10:01 pm

That’s funny Ardit, sounds like mission accomplished lol

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Kikolani  on December 16th, 2009

Sketchers has a similar shoe designed to do the same thing for your physically as this shoe does. Reebok definitely came up with a more eye-catching campaign, although the Sketchers ad has more relevant information for those who are serious about working out and want to know the benefits of wearing this shoe.

~ Kristi
Kikolani´s last blog ..Ultimate Freelance Resources – 100+ Links to Freelance Jobs, Blogs, Podcasts, Guides & More

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Brian D. Hawkins Reply:
December 20th, 2009 at 10:03 pm

I’ll have to look up the Sketchers commercial Kristi, I haven’t seen any from them. Personally, I like what ball room dancing does… Oops, did I say that out loud? lol

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Sire  on January 3rd, 2010

Damn fine commercial and in perfectly good taste, how could anyone find it objectionable. Shit if I needed a tighter butt I would buy a pair
Sire´s last blog ..A Blogger’s Opinion Is Highly Valued

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Brian D. Hawkins Reply:
January 3rd, 2010 at 1:01 am

lol, I’m sure you would look great in those shoes Sire. One thing for sure, the video provided the perfect post picture/thumbnail for me.

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Sire Reply:
January 3rd, 2010 at 1:10 am

Man, I love that ass. How did you know I was a tit’n'ass man .
Sire´s last blog ..A Blogger’s Opinion Is Highly Valued

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Marko  on January 3rd, 2010

Looks like all companies are using some sexy ads to attract the customers. Not that I mind seeing a good ass lol
Marko´s last blog ..HeGeeks is Powered by Thesis Theme

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Brian D. Hawkins Reply:
January 8th, 2010 at 8:43 am

Hi Marko, I like ‘extreme advertising’ and I think of it in that category even though it’s almost common place now.

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Aaron  on January 3rd, 2010

I’m one of the few that is offended. Not by the commercial itself, it’s quite visually pleasing, just at the whole “Shoes that will give you a better butt and legs” hype. Any pair of comfortable shoes that will get you off your a$$ and moving it(your a$$) will improve the muscle tone. I won’t rant about that subject though. Just curious if Reebok started that campaign close to the Christmas shopping season. How many husbands would be thinking “I’ve get to get me, I mean my wife, some.”
Great marketing on Reebok’s part. I can’t wait to see how Nike tops it.
Aaron´s last blog ..Life or Death Fitness

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Brian D. Hawkins Reply:
January 8th, 2010 at 8:47 am

Sounds like you’re a little offended yet impressed Aaron. I didn’t look into it closely but I guess they did some kind of study or something. Like you said, getting of the couch will help more that the shoes you wear. Like you, I like the marketing.

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Jim from Top List  on January 5th, 2010

Ad like this work…no doubt! Like you, I approach it from the guys perspective. However, many girls, even if they claim otherwise, will allow this commericial to influence them. It simply highlights the beauty of woman, which both men and women want
Jim@Top List´s last blog ..Top Dance Songs

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Brian D. Hawkins Reply:
January 8th, 2010 at 8:50 am

Hi Jim, it’s like the commercial was geared for woman with the added benefit of getting the attention of the men too.

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Sheryl Loch  on January 6th, 2010

Ok I’ve had it!
Look at all the comments just because you have some ladies butt on your page. I think it’s unfair!
I’m an ass everyday & don’t get this kind of attention.

I did go buy….not the shoes. The shoes would never get worn so, I see no point in spending the money on them.

What I bought was an elliptical machine. I am going to prove that flip flops can give you just as nice of a butt as those ugly shoes!

See Reebok failed in part of this ad.
I had saw the ad before & thought “dang, I want a firm butt”. What I never knew was what kind of shoes they were selling to get that butt.

Without looking again…what is the make of the shoes? Reebok what?
How can I go into a store & tell them I am looking for ‘Reebok firm butt when you walk shoes’?

Marketing boys, they over did the idea of the nice butt & forget to implant the name of the shoe with the butt.
Sheryl Loch´s last blog ..Myths about Building an Online Community

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Aaron Reply:
January 6th, 2010 at 4:43 pm

Reebok should have probably put their logo on her shorts. It may have gotten them more recognition. Ha ha, just kidding, no one cares about the shoes.
Aaron´s last blog ..Life or Death Fitness

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Brian D. Hawkins Reply:
January 8th, 2010 at 9:18 am

Actually Aaron, I think that’s a great idea. That’s what I would have done.

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Sire Reply:
January 6th, 2010 at 4:54 pm

Well said Sheryl, now when are you going to post a video of you on that machine?
Sire´s last blog ..Why I Will Never Be A ProBlogger

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Brian D. Hawkins Reply:
January 8th, 2010 at 9:20 am

We should fly to Vegas and shoot that video of Sheryl ourselves Sire.

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Sheryl Loch Reply:
January 8th, 2010 at 3:34 pm

Yeah, come out here & make me! I ain’t afraid of no Aussie or Michigonian.

Hell, I’ll be able to out run ya both.

Nothin can save you from my Jackie Chan moves kickin your butts.

Talkin Smack is a free service I provide.
Sheryl Loch´s last blog ..Does A Networking Sites Page Views Change Your Mind

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Sire Reply:
January 8th, 2010 at 5:54 pm

Shit Sheryl, you know you ain’t gonna get all that far if you’re on one of those machines
Sire´s last blog ..Dragons Creatures Of Mystery

Sheryl Loch Reply:
January 9th, 2010 at 2:53 pm

I don’t have to really be able to do all that, I just have to convince you that I can.
Sheryl Loch´s last blog ..Las Vegas Funny Bones Benefits Dog Rescues

Brian D. Hawkins Reply:
January 8th, 2010 at 9:03 am

I posted about that before Christmas Sheryl. First I bought an exercise treadmill. It took about a week to learn my knees couldn’t take it so I went with an Elliptical Machine too. I’m actually using it a few times a week
Brian D. Hawkins´s last blog ..Fine Example Of Viral YouTube Marketing

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Sheryl Loch Reply:
January 8th, 2010 at 3:28 pm

I have 1 really bum knee that I have babied for years so, I knew I would need to be careful.

I’m going to write an article about why I chose what I did & how I’m using it.

I thought about doing a photo before & then one later to compare but, I was afraid my site would be banned for gooie grossness.
Sheryl Loch´s last blog ..Social Media Things You Should Be Doing

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Orkut  on January 10th, 2010

nice and funny commercial… I think most of us would watch the video again and again.. and forget about the main theme.. the shoes or Reebok

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Brian D. Hawkins Reply:
January 17th, 2010 at 8:31 pm

If you think that’s funny Orkut watch this one: http://extremeezine.com/viral-youtube-marketing/
Brian D. Hawkins´s last blog ..Fine Example Of Viral YouTube Marketing

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Ann Julie  on January 25th, 2010

These advertising techniques are really below the belt for multinational companies who pride themselves on having the world’s best creative teams.

This sort of creativity doesnot sell shoes. If product is worth buying, then people will surely buy it even if the advertisement includes hunky dudes.

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Brian D. Hawkins Reply:
January 25th, 2010 at 4:23 pm

Hi Ann, I’m not sure how it’s below the belt but you could be right about selling shoes. Like Aaron was getting at, you could actually watch a video like that and not even know the brand afterward.
Brian D. Hawkins´s last blog ..Who Wants To Run HotBlogTips.com?

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Mags from Wordpress SEO  on January 31st, 2010

I completely agree, commercials are made for it! I absolutely love the advert, but who will remember the shoes?:)
Mags@Wordpress SEO´s last blog ..Cats and dogs off the menu in China

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