Extreme Advertising By Reebok – Better Legs And A Better Butt With Every Step

Tee Riddle Old Archives

Dec 02

Extreme Advertising By Reebok – Better Legs And A Better Butt With Every Step

image - Reebok EasyTone SneakersI love extreme advertising and it’s my duty to point out the good ones every now and then so I invite you to watch this short 31 second commercial by Reebok. I actually watched this on TV before I found it on YouTube so I know it’s getting air time.

Before you watch the commercial let me point something out. In the first 24 seconds (the part with the model) you actually only see the product (EasyTone sneakers) for about one second. Reebok knows what product to focus on and it’s not the sneakers. It’s not even the legs.

Having only a man’s perspective, if even just one man’s, I wonder what woman think of the ad. Here’s what my friend Sheryl Loch had to say about it, “I saw that commercial last night & wondered if they could help me. Do you think I could sleep in those shoes & wake with a firm butt?” That just goes to show you, men and woman sometimes think along the same lines lol

I don’t know how effective Reebok’s EasyTone shoe commercials are but I like them. They will no doubt offend a few people but that’s ok as long as the message makes it’s mark. What is the message? That’s easy, “Better legs and a better butt with every step“. Wasn’t you paying attention ;)

httpv://www.youtube.com/watch?v=qCHKXICefFw

About the author

Tee Riddle wrote 33 articles on this blog.

Tee Riddle is a social media enthusiast and co-founder of a weekly Twitter chat, dubbed #gardenchat. He has many hobbies and also blogs about vegetable gardening at Veggie Gardener.

Related posts:

  1. Derren Brown Looks At Subliminal Advertising…
  2. FREE Step by Step Guide On How To Make Money Online
  3. Extreme Advertising Turned Landmark
  4. Fine Example Of Viral YouTube Marketing
  5. Extreme Ezine Vol. 5 – Issue 6
  • a very successful site. Also very revealing article. Thanks to the contributors.
  • I think this commercial awesome. But where can the marketing team at reebok go from here.
  • There could have been a more dignified way of advertising. I guess there could have been a better dignified approach to the concept of advertising shoes.
  • Sure David, but dignified wouldn't get me blogging about it lol Cool site BTW ShoeBacca.com
    .-= Brian D. Hawkins´s last blog ..Are You A Blogging Friend To The Extreme Ezine? Get On The List! =-.
  • hey Brian,
    I'm not going to rush out and buy any Reebok shoes right now, butt I am going to watch that video again. :) Steve
    .-= Steve | Trade Show Guru´s last blog ..Trade Show Outboarding =-.
  • Ha ha, I don't know how I missed it before Steve but that just noticed the play on words. Or at least the spelling of butt lol
    .-= Brian D. Hawkins´s last blog ..Joining Google’s PageRank N/A Club =-.
  • I completely agree, commercials are made for it! I absolutely love the advert, but who will remember the shoes?:)
    .-= Mags@Wordpress SEO´s last blog ..Cats and dogs off the menu in China =-.
  • These advertising techniques are really below the belt for multinational companies who pride themselves on having the world's best creative teams.

    This sort of creativity doesnot sell shoes. If product is worth buying, then people will surely buy it even if the advertisement includes hunky dudes.
  • Hi Ann, I'm not sure how it's below the belt but you could be right about selling shoes. Like Aaron was getting at, you could actually watch a video like that and not even know the brand afterward.
    .-= Brian D. Hawkins´s last blog ..Who Wants To Run HotBlogTips.com? =-.
  • nice and funny commercial... I think most of us would watch the video again and again.. and forget about the main theme.. the shoes or Reebok
  • If you think that's funny Orkut watch this one: http://extremeezine.com/viral-youtube-marketing/
    .-= Brian D. Hawkins´s last blog ..Fine Example Of Viral YouTube Marketing =-.
  • Ok I've had it!
    Look at all the comments just because you have some ladies butt on your page. I think it's unfair!
    I'm an ass everyday & don't get this kind of attention. ;-)

    I did go buy....not the shoes. The shoes would never get worn so, I see no point in spending the money on them.

    What I bought was an elliptical machine. I am going to prove that flip flops can give you just as nice of a butt as those ugly shoes!

    See Reebok failed in part of this ad.
    I had saw the ad before & thought "dang, I want a firm butt". What I never knew was what kind of shoes they were selling to get that butt.

    Without looking again...what is the make of the shoes? Reebok what?
    How can I go into a store & tell them I am looking for 'Reebok firm butt when you walk shoes'?

    Marketing boys, they over did the idea of the nice butt & forget to implant the name of the shoe with the butt.
    .-= Sheryl Loch´s last blog ..Myths about Building an Online Community =-.
  • I posted about that before Christmas Sheryl. First I bought an exercise treadmill. It took about a week to learn my knees couldn't take it so I went with an Elliptical Machine too. I'm actually using it a few times a week :)
    .-= Brian D. Hawkins´s last blog ..Fine Example Of Viral YouTube Marketing =-.
  • I have 1 really bum knee that I have babied for years so, I knew I would need to be careful.

    I'm going to write an article about why I chose what I did & how I'm using it.

    I thought about doing a photo before & then one later to compare but, I was afraid my site would be banned for gooie grossness.
    .-= Sheryl Loch´s last blog ..Social Media Things You Should Be Doing =-.
  • Well said Sheryl, now when are you going to post a video of you on that machine?
    .-= Sire´s last blog ..Why I Will Never Be A ProBlogger =-.
  • Yeah, come out here & make me! I ain't afraid of no Aussie or Michigonian.

    Hell, I'll be able to out run ya both.

    Nothin can save you from my Jackie Chan moves kickin your butts.

    Talkin Smack is a free service I provide.
    .-= Sheryl Loch´s last blog ..Does A Networking Sites Page Views Change Your Mind =-.
  • Shit Sheryl, you know you ain't gonna get all that far if you're on one of those machines :D
    .-= Sire´s last blog ..Dragons Creatures Of Mystery =-.
  • I don't have to really be able to do all that, I just have to convince you that I can. ;)
    .-= Sheryl Loch´s last blog ..Las Vegas Funny Bones Benefits Dog Rescues =-.
  • We should fly to Vegas and shoot that video of Sheryl ourselves Sire.
  • Reebok should have probably put their logo on her shorts. It may have gotten them more recognition. Ha ha, just kidding, no one cares about the shoes.
    .-= Aaron´s last blog ..Life or Death Fitness =-.
  • <img alt="image - logo shorts" hspace="5" src="http://extremeezine.com/images/posts/2009/12/reebok-easytone-logo.jpg" style="width: 75px; height: 75px; float: right;">Actually Aaron, I think that's a great idea. That's what I would have done.
  • Ad like this work...no doubt! Like you, I approach it from the guys perspective. However, many girls, even if they claim otherwise, will allow this commericial to influence them. It simply highlights the beauty of woman, which both men and women want :)
    .-= Jim@Top List´s last blog ..Top Dance Songs =-.
  • Hi Jim, it's like the commercial was geared for woman with the added benefit of getting the attention of the men too.
  • I'm one of the few that is offended. Not by the commercial itself, it's quite visually pleasing, just at the whole "Shoes that will give you a better butt and legs" hype. Any pair of comfortable shoes that will get you off your a$$ and moving it(your a$$) will improve the muscle tone. I won't rant about that subject though. Just curious if Reebok started that campaign close to the Christmas shopping season. How many husbands would be thinking "I've get to get me, I mean my wife, some."
    Great marketing on Reebok's part. I can't wait to see how Nike tops it.
    .-= Aaron´s last blog ..Life or Death Fitness =-.
  • Sounds like you're a little offended yet impressed Aaron. I didn't look into it closely but I guess they did some kind of study or something. Like you said, getting of the couch will help more that the shoes you wear. Like you, I like the marketing.
  • Looks like all companies are using some sexy ads to attract the customers. Not that I mind seeing a good ass lol :)
    .-= Marko´s last blog ..HeGeeks is Powered by Thesis Theme =-.
  • Hi Marko, I like 'extreme advertising' and I think of it in that category even though it's almost common place now.
  • Damn fine commercial and in perfectly good taste, how could anyone find it objectionable. Shit if I needed a tighter butt I would buy a pair :D
    .-= Sire´s last blog ..A Blogger’s Opinion Is Highly Valued =-.
  • lol, I'm sure you would look great in those shoes Sire. One thing for sure, the video provided the perfect post picture/thumbnail for me. <img alt="image - sexy butt" src="http://extremeezine.com/images/posts/2009/12/reebok-easytone-butt.jpg" style="width: 150px; height: 150px; float: right;">
  • Man, I love that ass. How did you know I was a tit'n'ass man :D.
    .-= Sire´s last blog ..A Blogger’s Opinion Is Highly Valued =-.
  • Sketchers has a similar shoe designed to do the same thing for your physically as this shoe does. Reebok definitely came up with a more eye-catching campaign, although the Sketchers ad has more relevant information for those who are serious about working out and want to know the benefits of wearing this shoe.

    ~ Kristi
    .-= Kikolani´s last blog ..Ultimate Freelance Resources – 100+ Links to Freelance Jobs, Blogs, Podcasts, Guides & More =-.
  • I'll have to look up the Sketchers commercial Kristi, I haven't seen any from them. Personally, I like what ball room dancing does... Oops, did I say that out loud? lol
  • The family and me were watching tv when this commercial came on and got all sorts of reactions. I found it hilarious, my dad called America "sick," and my mom wanted a pair.

    Personally if I were to create an ad for a business or site of mine it would look very very similar.
    .-= Ardit Veliu´s last blog ..Adjusting Your Blog’s Sails – The How To =-.
  • That's funny Ardit, sounds like mission accomplished lol
  • i liked the butt than the shoes by reebok :)
    .-= hilarious quotes´s last blog ..Oh my God : Read this Carefully.... =-.
  • That's ok HC, I don't really want the shoes either.
  • This is the best shoe commercial I have seen all year. And yes the only reason I liked it was because of the firm buttocks by the Reebok model.
    .-= dave@home improvements´s last blog ..How To Fix a Leaking Faucet =-.
  • That's ok Dave, we forgive you ;)
  • I missed the part where they said I had to take steps...can't they make shoes that just wearing them gives you a better butt?

    Maybe I should send Brad over to see this. He might be willing to go buy me some of these shoes. I mean he is the one that sees my butt...
    My theory is that it is behind me & I can't see it so it's fine.

    Oh well, if he doesn't go get me some of these no big deal. I only put shoes on about 1 time a year so, doubt they would do me much good.
    .-= Sheryl Loch´s last blog ..How we do Team Work as a Family =-.
  • I wouldn't be surprised if you had to walk less miles on the Las Vegas strip for a better butt Sheryl ;)
  • The commercial is targeting both women and men. That's considerable detail..
  • Thanks Burun
  • I love this commercial series they are doing, super hot thats for sure and it def gets attention. Attention that Reebok desperately needs.
    .-= Extreme John´s last blog ..Sunday Smash =-.
  • Super hot for sure John but not as hot as some of the pictures on ExtremeJohn.com.
  • In advertising, capturing consumers' attention is imperative. This area is really the main focus of research. So, I think its very succesfull work...
  • I agree Burun, successful work indeed.
  • Haven't seen that commercial yet here(india) but I think the video is looking really hot with that girl ;)
  • India is loaded with hot models Typhoon, maybe you'll get a special version.
  • I did in fact watch with no sound - a whole 'nother experience indeed...
    .-= Dennis Edell´s last blog ..Simons Running A Contest - Over $800 In Prizes! =-.
  • Hi Dennis, it definitely qualifies as a 'visual' experience.
  • So.... If I buy a pair of Reeboks, do I get one of those with it? LOL
    .-= Keith@SuperiorFenceProducts´s last blog ..Vinyl Privacy Fence Products =-.
  • If you do Keith I hope you get it on video
  • Exactly. Hmmmnnn... I think I'm gonna watch these commercials closer next time. There are far more things imprinted on the viewers mind than what is seen and heard.
    .-= James Moralde´s last blog ..Wave board 101: Learning the waveboard =-.
  • Commercials are made for it. Their main aim is to create a great impression or impact on the viewers mind.
    .-= Typhoon@make money online´s last blog ..Commenting Idol 2 – $180 Cash Prize & Many Valuable Prizes | Now More Ways To Win It! =-.
  • Well mission accomplished then Typhoon, it left an impression on me.
  • I and the cameraman vibrate in the same frequency. :)

    I think the sequence and exposure time of the frames are calculated to get the message across even if the viewer (the girls) had the 'mute' on in their tv sets. A 1-second shot on the shoe and then say, 6 seconds on the legs and butt. You can almost visualize a watching woman thinking: "God, how did she get those hot legs and butt? Ah, the shoe!"
    .-= James Moralde´s last blog ..Photo Fun =-.
  • It's true James, Reebok knows their stuff.

    If you think about it, just the fact someone thought about a new angle for shoes is pretty impressive. There's only so much shoes can do and someone was thinking way out of the box with this idea.
    .-= Brian D. Hawkins´s last blog ..The Keyword Academy – My Highest Recommendation =-.
blog comments powered by Disqus