A New A Year Of Vision And Focus
I’m not big on New Year resolutions but it is a great time for reflection and re-aligning our focus. This focus can generally have a value attached to it as well as a price tag. This year the Extreme Ezine is going in a different direction. It may seem like we’re taking a step backwards and our rational may sound contradicting to some but income generation from our publication and this site are taking a backseat this year. There is a method to our madness. We fully expect to to achieve record profits in 2010.
This year we will be digging in and making changes for long term success. I’m going to spend ‘09 building our feed and subscriber lists, improving content, building traffic and online relationships. I’ll spend the entire year building our brand then perhaps re-structure the site in 2010 with ads.
Our Vision
Brand focus and execution are vital to our ultimate goal of becoming the number one online resource for internet marketers.
Number One Goal: Successful Branding
Successful branding is our number one focus for 2009. The Extreme Ezine is a newsletter and blog for internet marketers. I feel we have done a fair job in branding ourselves as just that. The new year will bring in new focus and determination. Determination on branding not income. Our income is important but not at the expense of our brand. Unless the income source enhances our content it will not be a factor in 2009.
Extreme Ezine Advertising Is Suspended
At this stage of our blog the paid and affiliate ads were a distraction hardly worth the effort. We have removed all paid and affiliate advertising from the main site.
We’re not crazy, we love money just like anyone else. You will still see a few affiliate links lightly sprinkled throughout the site when relevant with our content. We do have other sources of online income as well so we’re not going to go broke.
Your opinion is important to us so please feel free to express yourself below…
I already like the site without the ads. It’s less distracting and loads faster. I rearranged it a little and now I can work on directing attention to parts I want to focus on. 
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Sheryl Loch on January 1st, 2009
Brian,
I do not think that you are taking a step backwards.
Any time you have a well thought out plan,it is a step forward. To many people rely on what has worked in the past and sometimes forget to try new (or put off) things.
Branding is of the utmost importance, meeting people and getting them to use your name is a big part of that. That is if they have something nice to say about you!
The end of 2008 has been a game changer for me. I met some different people with fresh ideas and have started trying them out. I am now connecting with people that want to do things, not just sit and wait for things to happen. If people do not want to put out any effort or be creative then – POOF – they are left along the side lines. If they will do nothing for themselves then they will do nothing for me.
You know a lot of great people and put out great information so, building your brand will be easier than you might think.
You can do it!!! (My cheerleading for ‘09)