There’s been a lot of marketing buzz about the recent massive Snickers campaign using distinctive made-up words without any actual mention of the brand itself. Snickers, owned by Mars, Inc., has billboards, bus & taxi ads along with broadcast commercials relying on font and color recognition to promote their brand. There are many blog posts about the...

I found this crazy way of getting new feed subscribers while checking out a few blogs this morning. Building our feed subscriber base is essentially list building. We take all kinds of creative actions to build that list. Flashy graphics, links everywhere, even run contests and give-a-ways just to grow our rss readers. Do we ever just ask for new subscribers? Why not...

Last month I asked ‘What Blog Promotion Steps Do You Take?‘. We had some interesting responses and some great ideas. Several of our sites, including this one, seem to have leveled off with very little growth. We loose as many subscribers, customers, or members as we gain. At first glance it seems ok because we’re not losing business, right? I say...